Anti-gay marriage ad targets… Chaffe? Chaffee?January 11th, 2011 at 10:57 am by Ted Nesi under General Talk
The National Organization for Marriage’s state chapter is spending $100,000 on television ads (full disclosure: some of it with my employer) calling for a referendum on whether to legalize gay marriage in Rhode Island. But they probably should have devoted a little of that money to hiring a copy editor.
In its press release announcing the ad buy, NOM misspelled Governor Chafee’s last name as “Chaffee,” as the Projo’s Kathy Gregg noted. But hey, that was just a press release.
Turns out, though, Chafee’s last name is misspelled again – differently, and quite prominently – in the very TV ads on which NOM is spending six-figures. Here’s what pops up on screen at the end of the commercial:
I couldn’t agree more – Lincoln Chaffe doesn’t have a mandate to do anything.
Update: Dave Scharfenberg catches the ad misspelling Republican John Robitaille’s last name, too. Who the heck made this thing? At least they got “Caprio” right.
I just sent NOM’s Chris Plante an e-mail asking whether he plans to recut the ad with the spelling errors corrected; I’ll update if I hear back.
Update #2: Plante tells me the ad “is being recut by our vendor at this very moment.” He didn’t identify the errant agency.