Ad sales still falling faster at Projo than at sister papers

May 2nd, 2011 at 6:26 pm by under Nesi's Notes

This afternoon’s first-quarter earnings report from A.H. Belo only mentioned The Providence Journal once – and unfortunately, it wasn’t good news.

Advertising revenue at The Journal dropped by a larger percentage than it did at the company’s other two papers, the Dallas Morning News and The Press Enterprise of Riverside, Calif., during the first three months of this year. The decline in ad sales for all three papers combined was 5.9%. In 2010, The Journal’s ad revenue fell 16%.

For the three months ended March 31, A.H. Belo posted a net loss of $6.7 million, or 31 cents a share, an improvement from a year earlier, when the company’s net loss was $9.1 million, or 44 cents a share. Total revenue fell 3% to $112.2 million – not a bad showing considering the newspaper industry’s struggles.

The company also said digital revenue at The Dallas Morning News jumped 15% in the first quarter as the paper started charging readers to access its content digitally.

The most telling part of the report may have been the announcement that A.H. Belo will start paying a dividend again – 6 cents a share. That means executives at the company are feeling comfortable enough with its cash flow to give some money back to stockholders – something they were pressed to do during their last conference call with investors.

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2 Responses to “Ad sales still falling faster at Projo than at sister papers”

  1. [...] latest circulation numbers follow Projo parent company A.H. Belo’s disclosure on Monday that the Providence paper’s advertising sales dropped more than those of its other two papers [...]

  2. [...] first-quarter earnings on Monday, and disclosed that the Projo’s advertising revenue is falling at the fastest pace of its three papers. Tags: a.h. belo, digital media, newspapers, projo, providence [...]