How JetBlue became the top airline at Boston’s Logan Airport

February 8th, 2012 at 12:32 pm by under Nesi's Notes

With JetBlue Airways CEO Dave Barger strongly hinting the low-cost carrier may start flying out of T.F. Green this year, a story in today’s Wall Street Journal about the airline’s success in Boston makes for a timely read:

JetBlue, which caters primarily to vacation travelers, initially offered flights from Boston to sunny destinations in Florida, the Southwest and the Caribbean. But to counter the seasonal nature of demand for those routes, it started adding multiple daily flights from Logan to “business” destinations and started courting corporate travelers ….

As [larger] carriers pulled back, JetBlue’s increasing number of nonstop destinations began attracting business passengers. They were also drawn by its lower fares as the recession made them increasingly cost conscious. Partly as a result, JetBlue’s share of the Boston market swelled to nearly 23% last year from 14% in 2008.

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