Fenton says GoLo’s ‘deep resources’ attracting women 30 to 50March 30th, 2012 at 3:37 pm by Ted Nesi under Nesi's Notes
Josh Fenton has opened the kimono at GoLocalProv and offered a peek at the startup news site’s strategy.
In two separate articles on NetNewsCheck, Fenton declined to disclose the numbers everyone wants to know – revenue and profit – but said GoLo “went functionally cash flow positive in Providence after about eight months” and is benefitting as advertisers shift their spending from print to digital.
According to Fenton, GoLo gets an average of 115,000 unique visitors a month; its dominant demographic is women between the ages of 30 and 50; it has 10 full-time employees; nearly half of its revenue comes from display advertising; and 20% of its unique visitors arrive via social media.
“You have to get to a point where you’re competing for the news cycle,” Fenton told NetNewsCheck. “That has always been our strategy – to invest in the level of reporters and research that allows you to break the biggest stories in the marketplace.”
Fenton also pointed with pride to the fact that GoLo doesn’t subscribe to a wire service such as The Associated Press. “There’s no third party content on our site,” he said.