Projo’s print circulation down another 7%; fewer visit website

May 1st, 2012 at 8:55 am by under Nesi's Notes, On the Main Site

The Providence Journal’s print circulation fell almost 7% during the six months ended March 31 as it sold fewer than 300 subscriptions to its new electronic edition.

The Journal sold an average of 85,496 traditional print copies on weekdays between Oct. 1 and March 31, a decrease of 6,311 from the same period a year earlier, the Audit Bureau of Circulations reported Tuesday.

The Journal said its total average weekly circulation was 114,013 when “branded editions” are included, which would include its free ProjoExpress publication. The Audit Bureau changed its rules in 2011 to count those.

The Projo’s print circulation on Sundays - the most lucrative edition of the week for most papers – totaled 122,279 copies, a drop of 8,380 since the March 2011 report. Saturday circulation fell by 7,676 copies, from 116,811 to 109,135.

ProvidenceJournal.com had 868,693 unique visitors as of March 31, down from 1.2 million for the old Projo.com in the six months ended Sept. 30, the Audit Bureau said. That echoes other estimates showing traffic down by about a third.

The paper replaced Projo.com last October with a new site, ProvidenceJournal.com, that features short news briefs and a digital replica of the print edition. The paper began charging for the e-edition on Feb. 28, partly in an effort to stem the loss of readers attracted by free news on the Web.

The Journal reported 273 e-edition subscriptions: 81 on weekdays, 94 on Saturdays and 98 on Sundays.

Like most newspapers, The Journal has been losing print readers for years, though the pace has picked up in recent years, Audit Bureau records show. Its average weekday circulation has fallen by more than half over the past two decades, totaling 203,647 in 1990, 163,122 in 2000, and 101,123 in 2010.

Other local newspapers also reported their latest circulation numbers for the half-year ended March 31 on Tuesday, and they were largely down across the board, though e-editions continued to show modest growth.

The Pawtucket Times’ weekday circulation totaled 4,332 and the Woonsocket Call’s totaled 5,999, the Audit Bureau said. The Pawtucket paper’s Saturday circulation totaled 6,315 and the Woonsocket paper’s Sunday circulation totaled 8,433.

In Massachusetts, The Sun Chronicle sold 14,035 copies on weekdays and 15,374 copies on Sundays, plus 47 electronic editions.

The Fall River Herald News sold 13,619 copies on weekdays and 15,419 on Sundays, plus 1,430 e-editions across the week. The New Bedford Standard-Times sold 20,334 print copies plus 1,248 e-editions on weekdays and 22,685 print copies plus 385 e-editions on Sundays.

The Taunton Gazette sold 6,182 print copies plus 521 e-editions on weekdays and 7,133 print copies plus 52 e-editions on Sundays.

The Wall Street Journal continued to be the most-read daily U.S. newspaper through March 31, with an average circulation of 2.1 million, the Audit Bureau said. It was followed by USA Today (1.8 million), The New York Times (1.6 million), the Los Angeles Times (616,575) and the New York Daily News (579,636).

The Boston Globe ranked 22nd on the most-read list for Sundays, with an average circulation of 365,512, including 33,304 digital editions.

• Related: Projo hit by 61% drop in advertising since ’05; digital declining (March 14)

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14 Responses to “Projo’s print circulation down another 7%; fewer visit website”

  1. RR says:

    WE prefer Ted Nesi…nice job Ted.

    I also now read Anchor Rising, Go Local Prov, Ocean State Current, Woonsocket Call, Google news on RI and various town Patches, all free.

    Hello ProJo I subscribed for years and its always been about anything but whats really going on in RI. Why pay to hear about the Patriots? Where were stories about fiscal mess and corruption and LEGAL prostitution lo these many years.Where were the stories about the corruption that got RI to where it is today? That poor editor was always trying to say something in editorials but the unions drowned him out ( my favorite to this day was Ruggerios op ed response to his HS-educated $80,00 a year assistant, tantamount to screw you tax payers)

    Anyway we MOVED so no longer subscribe but what a poor substitute for a real paper Pro Jo is anyway…

    1. Albert says:

      I won’t read GoLocal as long as Derderian ( station night club owner) is with them, and the sports guy who was caught soliciting prostitution in Providence. I do not need news that bad.

      1. Ed says:

        Thanks for the heads up about Jeff Derdarian, he should be the news not reporting on it. Too bad Rhode Island did not have the death penalty at the time of The Station fire. His brother should have been excuted for murder.

  2. Cvale says:

    While I continue to visit the web site daily I understand why people may find it to be a bore. It is infrequently updated,continues to have stories several days old being listed under ” latest news” and is a horrible looking design that fails to draw peoples’ attention. It is quite honestly a boring looking page to view ! Sad but true, most people want the crime news front and center, the blood and gore a distant second, and RELEVANT sports news and not some story about a squirrel holding up play on a rugby field somewhere in Christchurch New Zealand !

  3. Ed says:

    I used to love to read the Providence Journal in its paper form. We cancenlled the subscribition because it is so thin. The stories are similar to reading an article in People magazine. There are too many ads and $1 day for weekly and $3 for Sundays it is not worth the money. When they start putting out more detailed stories like The Washington Post and charge $.35 then I will buy it.

  4. Former Advertiser says:

    Hey ProJo! How’s demoting your marketing staff to janitors and outsourcing their duties to the Nail advertising adversting working out for you now? Really paid off for you right?

  5. bobby gee says:

    The Rhode Island Public Radio web site RIPR.org consistently provides better and more insightful political reporting than the ProJo. And it is FREE.

  6. [...] than 300 people have signed up for the Providence Journal’s e-edition, the product that was supposed to help the august newspaper offset the loss of revenue from its [...]

  7. Are You Kidding Me says:

    I dumped my subscription after they endorsed Cicilline! The Pro Jo bears some responsibility for the mess we are in here in RI. Go Local Prov is no better. Both promote a liberal, anti-business agenda and are very biased. Go Local is even more liberally biased. We need a new unbiased news source that will cover local and state news.

  8. [...] Published May 02 2012, 04:15 PM by David Scharfenberg Yesterday, WPRI super-blogger Ted Nesi posted on the most recent circulation figures for the Providence Journal.The paper, like many in the country, has been losing readers for years. And the new numbers, which [...]

  9. Frymaster says:

    Ted, care to share your stats with us? Inquiring minds want to know.

    1. Ted Nesi says:

      Above my paygrade – but an ad and they’ll tell you!

  10. [...] on the Facebook, dude of awesomeness Peter Hocking shared Ted Nesi’s blog post about the continuing deterioration in the Projo’s circulation. Surprisingly, their web [...]

  11. [...] same week the Audit Bureau of Circulations reported The Journal’s weekday print circulation fell to 85,496 copies a day in the six months ended March 31, down 7% from a year earlier. The paper, which put up a paywall in [...]