Projo’s circulation down more than 11% on Sundays this yearOctober 31st, 2013 at 9:10 am by Ted Nesi under Nesi's Notes, On the Main Site
The paper’s Sunday print circulation was 104,010, down 13,774 from the same period last year, the Alliance for Audited Media reported Thursday. Sunday is the most lucrative edition of the week for most papers.
The Journal also sold an average of 76,447 traditional print editions on weekdays between April 1 and Sept. 30, a decrease of 7,286 since September 2012.
The Journal said its total average weekly circulation was 106,605 when “branded editions” are added, which would include its free ProjoExpress publication. The audit group changed its rules in 2011 to count those.
Saturday print circulation fell by 12,034 copies – from 106,775 to 94,741 – as of Sept. 30, the group said.
ProvidenceJournal.com had 1.16 million unique visitors as of Sept. 30, up from 1.05 million in the six months ended March 31, the audit group said. The Journal reported about 1,780 subscriptions to its electronic edition in the April-September period.
Like most newspapers, The Journal has been attracting fewer readings in print for decades, though the pace has picked up in recent years as readers migrate to the Web, Alliance records show. Its average weekday circulation has fallen by nearly two-thirds, from 203,647 in 1990 to 163,122 in 2000, 101,123 in 2010 and 76,447 this year.
The Journal’s advertising revenue fell to $10.3 million during the second quarter, down 14% from the previous year. The paper’s advertising revenue has fallen 66% since 2005, according to regulatory filings. The paper laid off 11 employees last week.
Also in Rhode Island, The Pawtucket Times sold 3,745 print editions on weekdays and 5,632 on Saturdays, according to the group. The Woonsocket Call sold 5,456 editions on weekdays and 7,567 on Sundays. Another daily, the Newport Daily News, doesn’t report circulation in the semiannual Alliance for Audited Media reports.
Local newspapers in Massachusetts also reported their latest circulation numbers on Thursday.
The Sun Chronicle sold 12,520 print editions on weekdays and 13,321 on Sundays, plus 236 electronic editions, during the six months ended Sept. 30, according to the alliance.
The Fall River Herald News sold 12,470 copies on weekdays and 13,953 on Sundays, plus 781 e-editions across the week.
The New Bedford Standard-Times sold 19,005 print copies plus 1,359 e-editions Monday through Saturday and 21,322 print copies plus 625 e-editions on Sundays.
The Taunton Gazette sold 5,630 print copies plus 94 e-editions Monday through Saturday and 6,030 print copies plus 47 e-editions on Sundays.