This is cool. A new network of 40,000 help-wanted websites debuted last week, with a twist: They all combine locations and professions with the suffix “.jobs” – as in RhodeIsland.jobs or Nurses.jobs – and employers can post their job openings on them for free.
The idea is to break the stranglehold of Monster and CareerBuilder over online employment listings, according to The Washington Post. The sites are run by the DirectEmployers Association, a nonprofit backed by big companies including Rhode Island’s CVS Caremark and Citizens Financial.
ICANN, the nonprofit that Clinton administration created in the 1990s to manage the Internet address system, gave DirectEmployers the OK to create the new .jobs sites last month over the objections of the established job sites, which – surprise! – lobbied ICANN to protect their lucrative niche:
For-profit competitors vociferously complained to ICANN that the new leeway would harm their brands and business models. …
“Of all the solutions you hear of, this is the one you think has the most viable solution moving forward. This will have a profound effect on the jobs-list industry,” said a senior recruiting executive for a top Fortune 500 technology company, who was not authorized by his bosses to speak publicly. Monster costs about $400 per job. …
[Randy Goldberg, vice president for recruiting for the Hyatt hotel chain,] said the key advantage of the .jobs sites is that employers can directly post all of their openings for free on one universal network of sites, and can ensure that none of those positions have been filled.
I can see why Monster and CareerBuilder – not to mention their newspaper partners – are worried. The new sites are clean and straightforward, not to mention memorably branded. Try RhodeIsland.jobs or Providence.jobs for yourself and see if you agree. The Post says the sites are currently available for every state and any city with 5,000 or more residents, with more to come.
Not every profession gets its own site, though; I typed in “reporter.jobs” and it didn’t exist. Telling, no?
And here’s what I got when I visited CentralFalls.jobs: