The Providence Journal’s print circulation fell 7% during the six months ended Sept. 30 as subscriptions to its new electronic edition rose past 4,000.
The Journal sold an average of 83,733 traditional print copies on weekdays between April 1 and Sept. 30, a decrease of 6,352 from the same period a year earlier, the Audit Bureau of Circulations reported Tuesday.
The Journal said its total average weekly circulation was 114,303 when “branded editions” are included, which would include its free ProjoExpress publication. The Audit Bureau changed its rules in 2011 to count those.
The Projo’s print circulation on Sundays – the most lucrative edition of the week for most papers – totaled 117,784 copies, a drop of 11,240 since the September 2011 report. Saturday circulation fell by 9,117 copies, from 115,892 to 106,775.
ProvidenceJournal.com had 1.2 million unique visitors as of March 31, up from 868,693 in the six months ended March 31 and matching the audience for the old Projo.com a year ago, the Audit Bureau said.
The Journal reported 4,224 subscriptions to its e-edition, broken out as 1,398 on weekdays, 1,411 on Saturdays and 1,415 on Sundays.